Crazy ways to get attention for your book (Part 2)
You simply cannot doubt an author’s commitment when he runs his first London Marathon wearing the bright orange costume of his superhero character. Especially when that character is Johnny Catbiscuit. That’s impressive: 26 miles in an orange cape.
Michael Cox is the author of many children’s books and possesses stunning writerly credentials, including air trombonist. His website is here.
It’s one thing to run a marathon in superhero garb, another to make sure the word gets out. Enter Michael Cox’s son, Tom Cox, also a writer. The most recent in his series of humorous cat-centric memoirs is Talk to the Tail. His piece in the Guardian, My Dad, the Superhero, neatly tells the story of his dad’s marathon and pulls the reader into the warmth of his family’s life. A win for both father and son in publicizing their books. (And I bet Mrs. Cox has some stories to tell, too.)
Would you run a marathon to promote your book?
Publicity for Authors 
We wouldn’t run a marathon.
But we feel a book party in the fumoir at claridges Must be on the Horizon. Non?
Hell yeah, I would run a marathon! Just put me on the starting line.
These things work.
Christopher Paolini, the author of the super-hit Inheritance Cycle series, toured over 135 schools and libraries, discussing reading and writing, all the while dressed in a medieval costume of red shirt, billowy black pants, lace-up boots, and a jaunty black cap.